Agritourism: a successful and growing example of sustainable tourism

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Agritourism offers farmers the possibility of diversifying and generating additional income through on-farm touristic activities in order to help supplementing their low agricultural income. This helps to maintain the viability of active farms and rural communities. The more general understanding of agritourism states that agritourism activities support and promote agricultural resources, traditions and culture. Following this line of thought, agritourism results to be a successful example of sustainable tourism that has gained importance over the years.
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Upcoming online events

WAC – Talks
The Italian Rural Network and ISMEA (Institute of Services for the Agricultural Food Market in Italy) publish every year a detailed national report on Agritourism and Multifunctionality. For the 2020 they also have elaborated a specific survey on the impact of the COVID-19 pandemic on the Italian agritourism sector. The two reports will be presented in live streaming.
IWA – Agritourism Gatherings
Moving towards the 1st Int. Workshop on Agritourism in 2022 we are planning a series of virtual events about agritourism research, outreach, and best practices. We look forward to hearing stories of community resilience and recovery–please. Let us know about innovation initiatives in your communities!
Visit the IWA 2022 website for more information > 
WAD – Facebook Events
As listed on UNWTO’s International Tourism Event Calendar, 16th May is recognized as World Agritourism Day. Agri Tourism Development Corporation (India) will celebrate glorious World Agritourism Day with several international Live Facebook Events.
Visit the WDA Facebook Page for more information >

Latest News

Upcoming Events

5:00 pm Exploring the Diversity and Impa... @ Zoom
Exploring the Diversity and Impa... @ Zoom
Mar 16 @ 5:00 pm – 6:00 pm
Agritourism ventures across Southern Africa offer critical and engaging portraits of how ecological conservation connects to cultural heritage and the tourism industry. This panel will highlight how agritourism is helping to develop rural economies and...
5:00 pm Agritourism and Multifunctionali... @ Zoom
Agritourism and Multifunctionali... @ Zoom
Mar 31 @ 5:00 pm – 6:00 pm
Agritourism and Multifunctionality in Italy, Report 2020 @ Zoom
Webinar presentation of  the “Agritourism and multifunctionality” in Italy, 2020 Report and of the Insight: The impact of the COVID-19 pandemic on the Agritourism sector in Italy. Moderator: Thomas Streifeneder Eurac Research, Institute for Regional Development...
5:00 pm Culinary Lens on Agritourism
Culinary Lens on Agritourism
Apr 20 @ 5:00 pm – 6:00 pm
Food is the ultimate connector and a big part of why we travel. We share stories, form relationships and build communities around the table. In this gathering, we will hear stories from around the world...
5:00 pm Regional Agritourism Strategies ...
Regional Agritourism Strategies ...
May 11 @ 5:00 pm – 6:00 pm
This gathering highlights how international regions as diverse as Canada, Saudi Arabia and Georgia are using agritourism as a way to build resilience by celebrating agricultural history, ecology, and heritage. We will hear how agritourism...

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The Agritourism Homeland – Agritourism has a long tradition in South Tyrol, in the Italian Alps. As early as in the 19th century, wealthy citizens from Bolzano and Merano spent their holidays in the surrounding mountain villages. Today, approximately 2,800 of a total of 20,000 farms also offer tourist services, representing a significant density with respect to other regions in the world. From mountain farms with livestock to fruit growing farms and wineries, the region boasts a comprehensive and high-quality selection of tourism offers. In this way, rural tradition and culture can be experienced in some of the most beautiful places in the country.
Agritourism is an important supplementary income for the farmers, which can contribute to the sustainable development of South Tyrol’s small-structured agriculture. The regional brand “Roter Hahn” supports the farmers in the marketing of their tourist offer a successful model which has attracted the interest of delegations from all over the world since 1999. Sustainability is also a central issue of Eurac Research. With a multidisciplinary approach, scientists address regional issues and develop solutions which can then be applied elsewhere in the world. The researchers at the Institute for Regional Development study and promote sustainable development strategies for mountain areas as an economic region, living space and adventure area.

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