Agritourism: a successful and growing example of sustainable tourism

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Agritourism offers farmers the possibility of diversifying and generating additional income through on-farm touristic activities in order to help supplementing their low agricultural income. This helps to maintain the viability of active farms and rural communities. The more general understanding of agritourism states that agritourism activities support and promote agricultural resources, traditions and culture. Following this line of thought, agritourism results to be a successful example of sustainable tourism that has gained importance over the years.
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9:00 pm Agritourism as a Tool for Rural ...
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Dec 7 @ 9:00 pm – 10:00 pm
Agritourism as a Tool for Rural Development and Women's Empowerment
Agritourism has the potential to empower women around the world, especially in rural communities. Join community leaders who are initiating this work in Uganda, North Macedonia, Peru and the United States. We’ll also hear from...
all-day IWA – 2022 International Worksho... @ Burlington, Vermont, USA
IWA – 2022 International Worksho... @ Burlington, Vermont, USA
Aug 30 – Sep 1 all-day
IWA - 2022 International Workshop on Agritourism @ Burlington, Vermont, USA
RESCHEDULED to 2022 In 2018, eurac research hosted the 1st World Congress on Agritourism, November 7-9 in Bolzano, South Tyrol, Italy. To build on the success and momentum of the World Congress, eurac research will...

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The Agritourism Homeland – Agritourism has a long tradition in South Tyrol, in the Italian Alps. As early as in the 19th century, wealthy citizens from Bolzano and Merano spent their holidays in the surrounding mountain villages. Today, approximately 2,800 of a total of 20,000 farms also offer tourist services, representing a significant density with respect to other regions in the world. From mountain farms with livestock to fruit growing farms and wineries, the region boasts a comprehensive and high-quality selection of tourism offers. In this way, rural tradition and culture can be experienced in some of the most beautiful places in the country.
Agritourism is an important supplementary income for the farmers, which can contribute to the sustainable development of South Tyrol’s small-structured agriculture. The regional brand “Roter Hahn” supports the farmers in the marketing of their tourist offer a successful model which has attracted the interest of delegations from all over the world since 1999. Sustainability is also a central issue of Eurac Research. With a multidisciplinary approach, scientists address regional issues and develop solutions which can then be applied elsewhere in the world. The researchers at the Institute for Regional Development study and promote sustainable development strategies for mountain areas as an economic region, living space and adventure area.

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